Honoring Bruce Webb’s Leadership & Legacy at AGCU

Melanie Tarrant on April 2, 2025

After a decade of dedicated leadership, Bruce Webb is retiring as President & CEO of Assemblies of God Credit Union (AGCU) in Springfield, MO, Friday, April 4, 2025. His impact on our credit union and its mission has been profound.

Bruce joined AGCU in 2015, bringing 30 years of banking experience from Michigan and Minnesota, along with 40 years of involvement in the Assemblies of God fellowship. Upon arriving, he redefined AGCU’s vision: “To be the most relevant faith-based credit union in the world.” Over the past ten years, AGCU has lived out this vision, serving more than 18,000 members—including over 2,300 missionaries in 190 countries—while remaining deeply connected to the Assemblies of God fellowship.

“Bruce Webb’s leadership over the past decade has transformed AGCU, driving growth, innovation, and a stronger commitment to faith-based financial stewardship,” said Bill Perkin, treasurer, AGCU board of directors. “His vision and dedication have modernized our services and expanded our impact, leaving a lasting legacy. We are deeply grateful for his leadership and the foundation he has built for AGCU’s future.”

Under Bruce’s leadership, AGCU has reached remarkable milestones:

Growth & Expansion

  • Tripled in size, becoming the largest credit union in the greater Springfield, MO area
  • Ranked among the Top Five largest faith-based credit unions in the country
  • Named Missouri’s fastest-growing credit union in 2022 and ranked in the Top 1% of fastest-growing credit unions nationwide
  • Expanded membership eligibility from five states to all 50 states for Assemblies of God church adherents
  • Achieved an average 6% annual membership growth

Financial Strength

  • Recognized as one of the Top 100 Best Performing U.S. Credit Unions of 2022 by S&P Global Market Intelligence
  • Increased total deposits by 155% and loan balances by 245%
  • Grew revenue by 223%, capital by 125%, and net income by 373%

Community Impact & Mission Advancement

  • Donated over $2.5 million to education, ministry, and humanitarian causes
  • Became the second-largest PPP loan originator among Missouri credit unions (2020-2021)
  • Mortgage lending team ranked among the Top 10 in Springfield, MO
  • Expanded commercial, business, and church lending from $10 million to over $110 million

Innovation & Modernization

  • Introduced Video Banking, allowing members to connect via mobile, computer, or in-branch
  • Completed a full rebrand, including a new logo, bold new colors, and a refreshed tagline to reflect our mission and to strengthen our brand
  • Renovated all AGCU buildings, enhancing both exterior and interior spaces
  • Completed a banking software upgrade that added convenience and security for mobile and online users

Bruce’s vision and leadership have left an enduring legacy, ensuring a strong foundation for AGCU’s future. While he and his wife, Kimberley, will remain in Springfield, they look forward to spending more time with family—especially their four grandsons in southern Michigan.

Please join us in thanking Bruce for his years of service and leadership. We are deeply grateful for his impact on AGCU and the communities we serve.

With gratitude,
The AGCU Family